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InsideOut Creative are Pleased to Announce the Launch of FPA Pleasure

Most octogenarians might consider celebrating their birthday with a quiet meal with family and friends, but the Family Planning Association – who turned 85 this year – is celebrating in quite a different fashion: by opening a sex shop.

FPA are a sexual health charity that pride themselves on providing information, advice and support with relationships, sex and sexual health. 

Keen to take a giant leap in their mission to break the taboo surrounding sex and drive further towards their vision of Good Sexual health for everyone, and as they celebrate their 85th anniversary this year – it seemed the right time to take the leap of faith and move forward with FPA Pleasure.

Officially launched on the 4th of June at a party hosted by Embarrassing Bodies star Dr Dawn Harper, the online shop sells a variety of popular sex toys in a bid to break the taboo around sexual enjoyment. It also features articles and blog posts with information and advice on a range of sexual health and wellbeing topics, creating an inclusive environment for all.

Launched by Dr. Dawn Harper of Embarrassing Bodies

The website, created and built by Vernon Gates InsideOut Creative, was successfully launched by Dr. Dawn Harper a GP and presenter of Channel 4’s Embarrassing Bodies.
Dawn commented; "One of the great things about FPA Pleasure is its inclusiveness. As a society we don’t talk enough about enjoying sex when you’re older, going through menopause, when you’ve just had a baby, if you have a disability, are recovering from a life-changing illness or have been raped or abused.”

...and it’s loved by the client "InsideOut Creative worked closely with us to develop the FPA Pleasure brand, making sure it complemented FPA's existing brand while having a strong identity of its own that would be appealing to our target audience – they got it right.”

Bekki Burbidge. Digital Marketing Manager, FPA Pleasure.

Brand development with a sensitive nature

The new brand presented a challenge for a project that could be seen as controversial. Alike all Charities, FPA has a desire to change the world and the proposition presented by FPA in introducing FPA Pleasure could have back fired. The brand and the proposition required a delicate treatment. One that would clear associate FPA Pleasure with FPA Org, but also distance itself enough to promote itself as the go-to place for sexual health, pleasure related information and products too. The complimentary brand furnishing provided an editorial feel to the overall brand utilising photography with an inclusive and fun nature. This was key in the development of the website design, application of a magazine style combined with the integration of products (shop) to the homepage was considered a key strategy to reaching a wide and varied audience.

"InsideOut quickly understood the unique balance that we were looking for with our new website - for FPA Pleasure to be both a user-friendly and accessible online shop that could drive sales and donations, but also a go-to destination for information and advice on sexual pleasure and wellbeing with the look of a lifestyle magazine. Their thinking around how we could achieve this was really invaluable.”

Bekki Burbidge. Digital Marketing Manager, FPA Pleasure.

But it doesn’t just look great...

It’s powered by a feature rich ecommerce system It doesn’t just look good, the FPA Pleasure website has a rather sophisticated operating system, non other than one of the most well-touted and widely used ecommerce systems in the world - Magento. There’s a lot to know about Magento and its capabilities, but the best way to get the big picture is by delving into its biggest advantages, which include, but aren’t limited to; a versatile Content Management System, Advanced Search Engine Optimisation (SEO) capabilities, amazing product capability including various product types from configurable to simple, bundle and more, not to mention it can support up to 500,000 products on one site, and handle more than 80,000 orders per hour. FPA Pleasure has access to all of the ‘slick’ features you would expect from an ecommerce system. Cross-selling, up-selling and related products, a complete set of transaction emails keeping their clients up to date with their latest order status, plus a fully integrated payment Gateway – on this occasion using PayPal. Magento also boasts a great set of tools that seriously enhance the user experience from product tag filters, reviews, recently compared and viewed products, and the ability to configure search with auto-suggested terms.

InsideOut Creative are a design agency that reside at 3 St Georges House in our very own Vernon Gate!

04 June 2015

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